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T R U E   S O L U T I O N S   I N   B U S I N E S S   D E V E L O P M E N T 

Dominate your markets by communicating your real benefits better, differentiating yourself from the competition in unmistakable terms. What you may think your marketing is saying and what is being heard by your prospective customers in the world where they live and breath (their unique market segments) may not be the same thing.  You know what you’ve got and why they should buy. And it may be very compelling. But is that what target customers are understanding from your marketing communications?  There are few companies who don’t suffer from this perceptual problem.

 

Wouldn’t it be comforting to know you are speaking  unmistakably to your current target customers in ways that communicate value and eliminate your competition in the minds of those you want to do business with the most? What difference would it make in your revenues, profits, growth?

Dominate your markets by using results-oriented formulas that generate a flow of prospects and on-going responses that  reveal those ready to become your customers today and help you build a relationship with those that will become customers in the future.   

Dominate your markets by clarifying who you are, who your customer is and how your offer outperforms your competition in addressing that target customer’s motivations, solving his or her problems and alleviating his or her pain and stress. While it can sound like pure common sense, often the steps to dramatic success are more counter-intuitive than you might think. Sound research can be very valuable.  And, even  when you are sailing along fine, competitive analysis may reveal a disruptive  market influence, technology or competitor efficiency that could prove fatal in three to five years if you fail to prepare a strategy for dealing with it today.  Presuming an instinctive ability to understand your product or service, customers and marketplace can be the “Fatal Conceit”.                                                            

Benefit: More Sales, more customers as you find your true voice in Marketing Communications

Services — Dominate Your Markets with these ProfitKeys™

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Dominate your markets by matching your media with your ideal message in a way that reaches your target market segments most effectively. Tactics driven by effective strategy and messaging are much more likely to get the results you seek.  Too often Marketing begins with the media: “Let’s run some advertising”; “Lets get involved in a trade show”; “We need a brochure for this customer group”; “Get this press release out”.   There is a better and more effective course. Once you’ve clarified how you offer undisputed value,  who the ideal customers are and what your message will be to them, deciding how to best communicate with them becomes easier. Certain media work best to with given messages and specific kinds of customer groups, or market segments. Assembling complementary parts of a media mix—multiple forms of media that reinforce one another and influence your prospects— will follow an orderly path of logic ...and achieve results. Once strategy and message are in place, Professional Public Relations and publicity work built on that foundation creates powerful, credible awareness leverage in target audiences that sporadic expenditures will never accomplish.

Benefit:  More sales at less cost as you  create leverage in sales and marketing activities

Dominate your markets by making the customer experience so unmistakably different and superior that your customers wouldn’t think of doing business with anyone else. Existing customers are like the Goose that keeps laying golden eggs. Converting new customers is always more costly in time, money and other resources than keeping old ones or turning existing relationships into fertile sources of referred new business. The math of customer retention makes it shockingly clear that to fail to follow through with current sales and customer relationships is more costly (not by multiples of 10, but by multiples of 100) than taking good care of them.  Effective follow-through and Customer Relationship Management can pay huge dividends. Again, perception is so very important. It must be very human, but made very consistent and reliable, often with technology tools.

Dominate your markets by moving to the “next level” year after year, investing in market leadership and following through with flexible but written business plans, financial projections, and the tools to move forward decisively. Not only is it essential to create a plan and a map to guide future growth, but those same tools are the key to financing that future when financial resources are needed.  Whether they come from debt, equity, angels, VC’s, a strategic / marketing partner, or a corporate “big brother”... in every case, a sound, cohesive written and financial plan based on pragmatic and reasonable assumptions, written to the proper audience, will make the next, breakthrough step a reality.

Dominate your markets and find new ones by assuring your strategy and message come through crystal clear by coordinating your offerings, delivery systems, sales activities and technology tools with the needs of target customers. The idea is to effectively employ tactics and systematic sales models that leverage your efforts by creating marketing efficiencies that affect as many prospects as possible with the least amount of resources expended in overhead.  These kinds of one-to-many cause/effect relationships create more customers faster. In the language of new Marketing realities, they create “scale”, “duplication” and what are sometimes called “viral” effects that can spread your offer further and faster than ever for less expense-per-unit of sales.

Dominate your markets by recognizing the power of the Hispanic purchasing segment. U.S. Hispanic purchasing power has grown dramatically over the past decade to an estimated $540 billion.  It pays for many businesses and organizations to assure their marketing communications are sensitive to that growing presence. Jones Advisors has a niche competency in this area.  The firm accepts agent assignments, working with clients whose interests extend to Latin American markets and does localization consulting for them.  JA also consults directly with Latin American-based organizations.

 Benefit: Added sales and ongoing loyalty from a rich marketing segment

Dominate your markets by capturing your most successful processes  in sales and customer service in templates that create  a marketing “machine”.  Apply the effective use of technology linked with a very human face.  Technology, skillfully linked with human interface at the right moments in the marketing and sales cycle, can create tremendous efficiencies of scale and help you leverage successful patterns or templates.  That means more productivity and sales at less cost per unit of sales.  Template building starts with identifying ideal (most productive) patterns, loading the other profit key elements into the process, then identifying and applying  the best technology tools to create the “machinery” needed to leverage your most successful approaches. The interface with your market or customer  targets, segment by segment, is as much art as it is science and needs periodic adjustment. But, once completed, it can enhance productivity dramatically.   

Benefit:  Pennies (the lack of resources for development) never get in the way of future dollars 

 Benefit:  Momentum that builds into a legacy of repeat and customer-referred business.

Benefit:  More revenue at less expense as a marketing machine takes the friction out of growth

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Benefit: Effective tactical media planning will maximize the sales, leads and response levels