marketing matters

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Love it or hate it, marketing and sales drive revenue and funding. No matter what your organization does, without effectively and constantly communicating benefits to customers or constituencies of some kind, it will not prosper...nor will you. So call it what you like…”marketing”, “business development”, “evangelism”, “promotion”, “PR”. Getting and keeping customers or donors, communicating and connecting with a target audience is the most essential of all tasks. Like most other fields, it requires the blending of both art and science for real results.

Text Box: This website serves a number of purposes. We hope one of them will be to provide a no-nonsense, common-sense guide to practical business development and marketing results. The essence of good marketing is clear communication. And great marketing will project a sincerity worthy of the prospect’s trust. Marketing at its best is non-manipulative, and rings with the kind of authenticity that creates confidence and diminishes suspicion. Marketing at its finest, opens the door to the minds of your prospects and offers compelling solutions that meet their needs, alleviate their stress or pain, or satisfy their desires...in a way that makes it unmistakably clear you are the absolute best provider for them. Obviously, we are pleased when someone like you asks us to work as outsourced or on-retainer talent to help apply these important principles. Our focus is absolute, whether we build and operate a complete, in-house, or outsourced marketing machine...or just help prepare a business plan for financing, craft a brochure, write an effective press release, or create a effective website. If this site helps or inspires anyone to get a start or a foothold on the road to the next level of successful business or nonprofit progress, it will have been worth our investment in posting it. Because, the way we see it, the vitality of free enterprise and nonprofit, humanitarian efforts of almost every description is the secret to the progress of our society and that of our world neighbors as well. And it takes effective communication. Should we be asked to help, we are honored to respond. We’ll depend on your assessments of the value of our services to make a living along the way. We are confident our network of exceptional advisors can do the job that not just meets...but surpasses your expectations.

Frank Talk: Like it or not, Marketing Matters ...a Lot

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Comments? Email us at blog@resultspro.net or post at http://resultspro.blogspot.com

Text Box: One of the challenges of marketing is that each of us has a personal feeling about what we think WE like and respond to when it comes to messages from those around us. But an old saying comes into play: “A little knowledge is a dangerous thing”. That’s one reason I call strictly intuitive marketing “The Fatal Conceit”. (Because it often is FATAL) It’s a term borrowed from an author who analyzed the rise and fall of societies and economies planned and controlled by a single all-powerful leader or party. History reminds us how unproductive and miserable that approach has proved to be in the past. Yet, often owners and managers do the same thing with their own marketing...presuming their perception alone is enough to make it all work. Then they sometimes make impulsive or “intuitive” decisions driven by ego. When their businesses or organizations fail to rise much above mediocrity, under-perform, or even worse, crash on the rocks of competitive enterprise, they are puzzled. Some people are truly gifted at intuitive marketing. You may be one of them. If that’s the case, congratulations. But even they limit their audience and their success to the smaller universe of their own perception. Perceptive experience in your industry or niche can be a great advantage, giving you knowledge of your customers and markets on one hand...and a great handicap...limiting your ability to think outside your own experience on the other. You could be passing up one customer segment, for example, that would double or triple profits. With ResultsPro, we’ve simply brought together the perceptive experience, creative thought and professional resources of a wide range of highly experienced people. Add decades of insightful observation to move beyond the natural restraints rising out of limited exposure. The results are exceptional, practice-proven business or organization-building services. We are confident, that when they are applied as we present them, they will create RELIABLE RESULTS for anyone willing to move their business or organization to the NEXT LEVEL. P.S. Of course, we follow all the latest marketing thought and are constantly seeking the most effective approaches and tactics in a field that is ever-changing. (You might notice, we give outside sources credit for their ideas, even include their web addresses.) But certain fundamentals of success remain the same. They form our base. That’s one reason you won’t find too much jargon, MBA-speak or “guru” talk here. We’ll share that with you in person, if you want it. But clear communication and fundamentals matter most in our book. So, good luck...but I suppose “luck” doesn’t have much to do with success in marketing. So feel free to request our free report: “Little adjustments you can make to Dominate your Markets and move on to the Next Level.”

...the case against purely “Intuitive” Marketing