ResultsPro +

T R U E   S O L U T I O N S   I N   B U S I N E S S   D E V E L O P M E N T 

· Per Piece Work

               Print & Web Media

                 fact sheets / web sites

                 brochures /  web pages

                 print copy / web copy

                 print design / web design

                 press releases

                 white papers

· Web Media Specialties

              Bringing the power of’

              Scale, duplication and

              viral marketing tactics

              optimization for key

                 word and search

                 web email Marketing

                 web newsletter marketing

              search marketing,

                 organic & paid

Your “Media Mix” takes into account your offer, the markets it is directed to and the most productive means to get the word out in a way that creates business or achieves your objectives. But media is a moving target. Markets are fragmented. Every media salesperson has a different suggestion.  How do you score with media use without outright gambling? Effective Publicity is worth its weight in gold. How can you get it?

ResultsPro helps you with the analysis of effective alternatives, pursuit of valid publicity and the allocation of financial resources to the kinds of media that fit your target prospects and market environment and maximize your productivity... helping you Dominate Your Markets and move to the NEXT LEVEL.

For one business, the effective change in a Yellow-Pages ad changed business response levels by a factor of 10.  Another was ill-advised to use one altogether. Its money was better spent in an entirely different venue. What combination will work for you and your customers among radio, TV, direct mail, email, telemarketing etc.?

      Tactics:  Matching the Media to the Message and the Markets

“The [web] site has no Flash, no video, no talking heads, no pop-ups. In fact, it's a site that could have been built years ago with nothing more than well-written copy, clear navigation links, and a few graphics.  This proves that highly-effective site design isn't necessarily about the latest gizmo or slick look. It's about appealing to your visitors.  If you are budgeting for a redesign right now, consider putting the bulk of your cash toward research to understand your audience, superior copywriters, and a great metrics system to measure and tweak results. These are the essentials.”

· Marketing-Related IT

                 Contact Management

                 CRM

                 Channel Management

                 Web-Aided Sales

All the components of what might be called your Marketing and Media Mix can usually benefit from a review. Your traditional methods of reaching a prospective customer population that is fragmented more every day by diverse communication mediums can degrade quickly if they haven’t already. Often, the effective use of publicity, email and carefully targeted tactics directed toward smaller groups that influence large prospective customer populations can accomplish much more at lower cost.

Public Relations

 

The most immediate benefit of expert PR assistance can be found in effective publicity. Exposure of your proposition and its benefits through a third-party non-advocacy medium such as news or information broadcasts, publications or on-line content carries more credibility than other methods of exposure. Sometimes it includes independent endorsement by perceived expert advisors or opinion leaders as well. The result is an impact on target audiences that can be profound in its reach and its valuable effects.

 

 

 

 

 

 

 

 

 

 

 

The art and science of effective Public Relations in the most professional sense influences all the ResultsPro Profitkey steps: Knowing your audiences, Communicating on their level and to their needs, Understanding the media and other means to reach them, Accommodating the changes that occur among those audiences and the communicator to help maintain or increase rapport, understanding and cooperation or collaboration. 

 

Official PRSA Definition

The formal practice of what today is called public relations is less than 100 years old. Yet during its relatively brief history, public relations has been defined in many widely differing ways. Not surprisingly, the earliest definitions emphasized the roles of press agentry and publicity since these were major elements from which modern public relations grew.

Later as public relations was recognized and employed by more organizations, definitions began to include:

· the need for research prior to initiating actions, careful planning and thorough evaluation or measurement of results.

· a continuing, systematic process instead of a one-time or single activity.

· multiple audiences or publics.

· its role as an essential function of management.

· public participation, mediation, conciliation, arbitration and accommodation as important tools.

· the need, in most instances, for long-term commitment.

 

Many of these definitions were quite lengthy, so much so that they tended more to describe what public relations does than what it is. In 1988, in an attempt to solve this dilemma the governing body of the Public Relations Society of America -its Assembly -formally adopted a definition of public relations which has become most accepted and widely used:

"Public relations helps an organization and its publics adapt mutually to each other."

In this definition, the essential functions of research, planning, communications dialogue and evaluation are implied. Key words are "organization" rather than the limiting implication of "company" or "business", and "publics" which recognizes that all organizations have multiple publics from which they must earn consent and support.

 

PRSA—The Public Relations Society of America  www.prsa.org

MarketingSherpa Inc. account of  website redesign response rate move from .86% to 54%.  (Emphasis added )

People think that PR professionals do nothing but send out releases to repor