ResultsPro +

T R U E   S O L U T I O N S   I N   B U S I N E S S   D E V E L O P M E N T 

· Web Media Specialties

              Bringing the power of’

              Scale, duplication and

              viral marketing tactics

              optimization for key

                 word and search

                 web email Marketing

                 web newsletter marketing

              search marketing,

                 organic & paid

Specialty marketing intermediary firm. Developed and positioned product category that created substantial benefits to the manufacturer. Positioned it in a new, nation-wide distribution channel that accrued substantial advantages from its handling. Developed targeted marketing collateral for both the channels and the end users. Assisted the channel in promotion, developing marketing collateral to promote it to end users. Est. $18 million net to manufacturers and distributors in first two years.

The largest U.S. financial services firm in its category. Engaged to identify and launch a financial product bundle that would diversify income and move revenues into a holding company starved for cash.  Prepared business plans and proposals to enlist support of Marketing, Legal, Line Management, Sales, IT and Service components of the firm. Created software tracking tools to gather internal leads and deploy them to a specialty sales force. Developed product affiliations and secured product relationships with wholesale vendors. Created marketing and promotional literature for placement in branch locations and for use by sales force. Secured key demographic data from Marketing Research and worked with IT department to parse existing customer base for ideal prospect targeting. Correlated with Legal to assure elements of the plan met due diligence standards regarding regulatory limitations and constraints. Hired, trained sales force and launched program.  Est. $25 million first year net increased revenue.

Large Sized Company

    Successes                                                                                        Testimonials

Medium Sized Company

Small Sized Companies

Mid-sized, niche intangible services firm. Engaged to tap entirely new market segments. Helped founding management team develop viable business plan. Developed technology tools to track entirely new line of business. Created direct marketing materials, and calling center approach that developed 2000 new customers in a two-year period. Developed customized CRM and trigger event monitoring software to maintain customer relationships and enhance selling opportunities. Created marketing collateral materials and sales cycle-driven business closing approaches for various market segments. Met “big, hairy, audacious goal” milestones at three, six, nine, twelve, eighteen and twenty four month evaluation points. Est. $8 million net by end of second year.  

Small, specialty services firm. Engaged to help develop business plan for technology spin off and enhance the existing company. Assisted in re-evaluation of accounting function, cash management and accounts receivable reforms that lead to a regular cash-flow positive operation. Began a revamp of marketing materials and the development of a marketing plan to create a “marketing machine”, tapping a number of market segments.  Founder friction lead to a suspension of the plan and the engagement. Significant progress achieved. Revenue gains: unknown.

Internet / VPN Management and Distribution Platform designed to serve a nationwide industry. Major deployment with $35 billion company. Served for a season as management team member and advisor throughout development of the company.  Assisted in a second round of seed financing by raising $500,000. Enterprise was very successful until its primary customer was acquired by the largest U.S. firm in its category.

Non-Profit Organizations

International Non-Government Organization devoted to providing services to renovate property and business registration processes in Third World countries. Activities in Latin America, Africa, Southeast Asia, and Eastern Europe. Assisted as a consultant with the development and refinement of a business plan to raise core funding for their organization and subsequent strategizing regarding private sector funding plans. Spanish / English language work in Lima Peru. Funding Successful:  $8 million.

Full retainer work as COO of organizing group for a public charter school and companion, for profit, educational services entity. Significant work and contributions.

Business plan, financials drafted. Brochure and collateral materials developed.  Educational professionals raised $100,000 in founding grant using those  materials after our departure.

Specialty Marketing Intermediary Firm, $1 million committed, private capital

Energy Services Products Firm, $500,000 received, bridge debt convertibles.

Technology and Financial Services Firm, $500,000 received, private equity.

NGO, International Services Firm, $8 million received, government grant.

Services Firm, Commitment, $2 million committed, private capital.

Numerous audiences with angel networks and VC firms.

Numerous debt financings.

Numerous alternative financings based on receivables or other short-term financing.

Successful Business Plan Drafting and Fundraising

Company launch. Engaged to handle initial image, collateral development and web presence.  On retainer as outsourced marketing advisor. Company has grown profitably from 5 initial to 150 employees over a four month startup period. 

New Market Segment Opening. Bonus-on-sales-achieved engagement, opening a new market segment for a newspaper subscription marketing firm. Identified fruitful, un-worked market segment.  Approached key decision makers to arrange for opportunities to meet the needs of prospects in the segment.  Created a sales method and protocol to consummate sales.  Dramatic sales results achieved. 

· Marketing-Related IT

                 Contact Management

                 CRM

                 Channel Management

                 Web-Aided Sales