ResultsPro +

T R U E   S O L U T I O N S   I N   B U S I N E S S   D E V E L O P M E N T 

· Per Piece Work

               Print & Web Media

                 fact sheets / web sites

                 brochures /  web pages

                 print copy / web copy

                 print design / web design

                 press releases

                 white papers

· Web Media Specialties

              Bringing the power of’

              Scale, duplication and

              viral marketing tactics

              optimization for key

                 word and search

                 web email Marketing

                 web newsletter marketing

              search marketing,

                 organic & paid

The most immediate benefit of expert PR assistance is effective publicity. Exposure of your proposition and its benefits through a third-party, non-advocacy medium such as news or information broadcasts, publications or on-line content carries more credibility than other methods of exposure. Sometimes it includes independent endorsement by perceived expert advisors or opinion leaders as well. The result is an impact on target audiences that can be profound in its reach and its valuable effects.

      Public Relations:  The essential ingredient of “Authentic Exposure”

· Marketing-Related IT

                 Contact Management

                 CRM

                 Channel Management

                 Web-Aided Sales

The art and science of effective Public Relations in the most professional sense influences all the ResultsPro Profitkey steps: Determining your identity and value; Knowing your audiences; Communicating on their level and to their needs; Understanding the media and other means to reach them; Accommodating the changes that you undergo and those your audiences are experiencing to help maintain or increase rapport, understanding and cooperation or collaboration. 

“People think that PR professionals do nothing but send out releases...feel that PR doesn't count for much, as if there were no talent or creativity involved...PR is much more than just that—it encompasses dozens of avenues. Media  relations, press alerts, trade shows, brand creation, marketing communications,  by-line pieces, internal messaging…” Full Frontal PR, Richard Laermer, RLM Public Relations. www.rlmpr.com

Professional Public Relations should include: The need for research prior to initiating actions. Careful planning and thorough evaluation or measurement of results. A continuing, systematic process instead of a one-time or single activity. Multiple audiences or publics. A role as an essential function of management. Public participation, mediation, conciliation, arbitration and accommodation as important tools. Long-term commitment in most instances. PRSA www.prsa.org